Integrating Systems to Benefit your Business
Efficiency through Integration
Magento provides the advanced ecommerce framework that gives your business an end-to-end ordering and delivery solution. Your website is one of multiple “touch points” you share with your customer, along with the telephone, email, post, visits to any ‘bricks and mortar’ stores you may have, events and exhibitions. There are enormous benefits to recording these activities against each customer’s history within a Customer Relationship Management (CRM) system.
A CRM system enables customer contact information to be recorded manually or automatically depending on the touch point. Marketing automation software can then be used to identify specific activity (or non- activity) and configure “triggers” to automatically send preconfigured emails or flag the customer up within the CRM software so that the appropriate sales person or customer service representative calls the customer. With software such as this in place, it then becomes much easier to analyse the return achieved from each of your lead sources, and for this to be compared to the level of investment made on each, therefore providing clear visibility of the effectiveness of your marketing spend.
Taking your ecommerce business to the next level will likely involve some streamlining or automation of your existing business systems. Effectively integrating your Magento eCommerce platform with your Customer Relationship Management (CRM) system, Warehouse Management system, ERP, analytics package or other system allows for greater productivity and reduced cost. Whether you’re looking to integrate your Magento platform with a bespoke piece of software or one (or more) of the myriad of other third-party applications available (SAP, Sage, Salesforce, Mailchimp etc.), NetXtra offer unique highly specialised integration services to link these together.
We can assist you in integrating your website with 3rd party systems and applications, advising as to the efficiencies and benefits integration provides.