The Future of Search

Thursday, 01 March 2018 by

Customers primary default is now digital discovery – therefore search is a key component of the shifting market. Current stats reflect 89% of B2B buyers starting with an online search, and 71% of those being generic (non-brand specific). As anybody knows the science of search is in perpetual motion. Google is king and they largely dictate the

Search and Find Strategy Converting visitors to buyers is what successful ecommerce businesses are all about, both in the B2B world and B2C. But that is only half of the story. This is not a ‘Field of Dreams’ scenario where ‘if you build it they will come’. You need an intentional strategy to get the visitors to

We’re excited to be exhibiting and speaking at the B2B Marketing Expo 2018, at the ExCeL London on the 21st and 22nd March. The B2B Marketing Expo will feature 200 diverse and cutting-edge supplier exhibitors, 35 interactive masterclasses and 95 expert-led educational seminars. NetXtra will be exhibiting at Stand 1280, and speaking at 11:45 on Day

Then Traditionally B2B vendors often got the opportunity to get to know their customers better than in the B2C selling environment. A one-on-one relationship between a vendor’s sales representative and the buyer contact for the customer was a significant contributing factor. For sellers of consumables, once that relationship was established, so was a fairly consistent

4 ecommerce trends for 2018

Wednesday, 13 December 2017 by

At this time of year there are many lists of upcoming trends for 2018, and ecommerce is no exception! Here are 4 trends we expect to become prevalent during 2018. Email-Commerce could be a game changer Today email delivers more revenue than all other digital activity combined, it’s still a massively effective means of bringing visitors to an

Conversion Rate Optimisation (CRO)

Thursday, 23 November 2017 by

What is CRO? When looking to directly improve an online business’s profitability, SEO and Search Engine Marketing (SEM) are often the assumed solution whilst relatively few ecommerce businesses seem aware of the value of Conversion Rate Optimisation. CRO essentially looks to increase the conversion of site visitors into paying customers through adjusting things such as

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Gartner Gartner published their Magic Quadrant for Digital Commerce earlier this year. For those not familiar with Gartner they are a US research business who track various technology platforms in general. The Gartner Magic Quadrant provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers. 

Recently Simon gave a talk on migrating to Magento 2 from Magento 1. During the Q&A session after his talk, he was asked, “Could I migrate from Magento 1 to Shopify, or for that matter another platform other than Magento?”. “Of course…” he responded “…but why might you want to?” (which was of course, the only answer he

B2B eCommerce Gathers Pace

Tuesday, 05 September 2017 by

In the past (at least in ecommerce terms) B2B selling online has been the poor relation to its more charismatic B2C sister. B2C has embraced the ecommerce whereas B2B as a whole has been slower to adopt the digital channel. All that is changing. For years all businesses have sought out efficiency through adopting technology

  We are delighted to announce that we have been invited to present a talk at the eCMP Summit event in September. The summit is organised by Chloë Thomas; bestselling author, speaker and the founder of eCommerce MasterPlan. eCommerce MasterPlan helps help companies plan, develop and grow a successful eCommerce business, Our intention is to present