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Ecommerce Made Simple

Tuesday, 10 April 2018 by

How are your customers? Forbes proclaimed 2017 to be the year of the “empowered customer”, whereas 2018 is projected to be the year of the “overwhelmed customer”. In our eagerness to please, and meet every need through every channel available to us, it would appear that instead of informing our customers, we are overwhelming them. But how

Ecommerce Marketing

Tuesday, 03 April 2018 by

Multi-channel ecommerce marketing has never been more embracing! As the goal posts of a marketers remit extend to encompass evolving technology, finally the solutions for reporting and visibility to track the outcomes of our labours are catching up! ROBO/ROPO in Ecommerce Marketing Just about everybody is navigating what it means to provide a truly seamless shopping

Magento are projecting that B2B online sales worldwide will exceed $12 Trillion within the next 3 years. What can businesses do to secure their B2B online market share? Here, at a very foundational level, are our top ten tips; Assess your resources Be realistic about what resources you have available and what’s possible to achieve – align

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Competing

Wednesday, 14 March 2018 by

With Amazon Marketplace ‘reaching maturity’ (or creeping nearer monopoly status depending on your perspective), it is more important than ever for businesses using the ecommerce channel to establish, understand and exploit their key differentiators in order to be competing in the market place. We also need to be investing in CRO – Conversion Rate Optimisation –

If you’re not sure what developing a digital strategy entails, then as Julie Andrews says; ‘let’s start at the very beginning, it’s a very good place to start!’;   What are your business objectives and how might they be met through digital channels/how might a digital strategy contribute to meeting these? What policies do you have

The Future of Search

Thursday, 01 March 2018 by

Customers primary default is now digital discovery – therefore search is a key component of the shifting market. Current stats reflect 89% of B2B buyers starting with an online search, and 71% of those being generic (non-brand specific). As anybody knows the science of search is in perpetual motion. Google is king and they largely dictate the

Search and Find Strategy Converting visitors to buyers is what successful ecommerce businesses are all about, both in the B2B world and B2C. But that is only half of the story. This is not a ‘Field of Dreams’ scenario where ‘if you build it they will come’. You need an intentional strategy to get the visitors to

We’re excited to be exhibiting and speaking at the B2B Marketing Expo 2018, at the ExCeL London on the 21st and 22nd March. The B2B Marketing Expo will feature 200 diverse and cutting-edge supplier exhibitors, 35 interactive masterclasses and 95 expert-led educational seminars. NetXtra will be exhibiting at Stand 1280, and speaking at 11:45 on Day

Then Traditionally B2B vendors often got the opportunity to get to know their customers better than in the B2C selling environment. A one-on-one relationship between a vendor’s sales representative and the buyer contact for the customer was a significant contributing factor. For sellers of consumables, once that relationship was established, so was a fairly consistent

4 ecommerce trends for 2018

Wednesday, 13 December 2017 by

At this time of year there are many lists of upcoming trends for 2018, and ecommerce is no exception! Here are 4 trends we expect to become prevalent during 2018. Email-Commerce could be a game changer Today email delivers more revenue than all other digital activity combined, it’s still a massively effective means of bringing visitors to an

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