Double Award Win at the ecmod Direct Commerce Awards!

by / Friday, 13 July 2018 / Published in Magento 2, Marketing


14th June was a fantastic celebration of the achievements of the partnership between Thomas Ridley and NetXtra. Walking away with not just one, but two rather beautiful ecmod Direct Commerce Awards was beyond our expectations!

Judges were quick to say that this year’s entries were of a particularly high calibre. To win awards both of the categories we entered for was a remarkable achievement.

Of course we are particularly proud of the ‘Best Exploitation of Technology B2B’ award win. With such incredible results after just 6 months of the solution being live, our submission was a pretty strong contender!



  • 400% Increase in digital revenue generation
  • 255% User increase
  • 139% Increased session duration
  • 181% New users on mobile
  • 50% Decrease in Bounce rate
  • 209% Increase in sessions

Happy Customers

Thomas Ridley’s Managing Director, Justin Godfrey, said; “It’s been an outstanding year for Thomas Ridley with celebrating our centenary, opening a new 23,000 sq ft freezer facility and launching the new website. The partnership with NetXtra has been significant, and it’s been great to have that acknowledged in the award wins.”

Thomas Ridley’s Multi-Channel Marketing Manager, Darren Osborn, said; “We’re thrilled to have received these awards. The new website has really been fundamental to the success of our entire digital strategy. It’s brought remarkable growth to our digital channel in an incredibly short space of time. There are definitely exciting times ahead for both organisations and continued growth in our partnership.”

‘Our Knowledge Your Success’

NetXtra’s founder and Chief Information Officer, Simon Hardingham commented; “The NetXtra strapline and raison d’être is ‘Our Knowledge Your Success’ and it’s really great to be able to celebrate another successful collaboration with Thomas Ridley. The awards are richly deserved with the team having delivered on a really progressive strategic development.”

And there’s more!

And as if two awards weren’t enough, the partnership were notified on 12th July that we’ve been shortlisted for ‘Best use of digital by sector – food and beverage’ at the Digital Impact Awards. We look forward to the awards evening on 16th October at the Hilton Park Lane. Watch this space!