Award-winning partnership celebrates hat-trick
The evening of the 16th October saw the champagne corks popping at this year’s Digital Impact Awards at the London Hilton, Park Lane. The cause for celebration was the award-winning partnership of NetXtra and Thomas Ridley taking home their third win of the year. The dynamic duo were competing against premium brands and top London agencies, so enjoyed the coup of moving from rank outsiders, to being awarded ‘Gold’ in the ‘Best use of digital from the food and beverage sector’ category alongside the rum brand ‘Captain Morgan’ and their agency ‘1000 Heads’. This achievement was particularly notable in beating fierce competition from ‘Appletiser’ and ‘Greggs’ to pole position.
In presenting the award, the judges commented “The results have been nothing short of staggering, driving a huge surge in digital revenue”. They also acknowledged that NetXtra had “helped Thomas Ridley usher its business into a new digital age, masterminding significant growth for the business’s new e-commerce site.” With the award based on the results reported in the initial 6 months of launch, the judge’s comments have really spurred the award-winning partnership on to pursuing even greater achievements.
Darren Osborn, Thomas Ridley’s Multi-Channel Marketing Manager, said “We were absolutely thrilled to win the Digital Impact Award. Although our results made for a pretty compelling case, we were competing against such premium brands, it’s an amazing honour! It’s great to be working with an agency like NetXtra who genuinely are partnering with us in our ongoing success.”
NetXtra’s founder and Chief Information Officer, Simon Hardingham commented: “As a team, we take great pleasure in seeing our customers reap the rewards of what we do. The website’s performance and results speak for themselves. To have that recognised again in this way is a real credit to the collaboration. ”
Needless to say, the rather attractive new trophy has taken pride of place in our ever increasing collection!